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Why IsBerg

Four adjacent categories do parts of this well. None of them do the fusion.

We name categories, not competitors, and we're genuinely fair about what they do well, because you probably already use some of them. Attacking a tool you bought would insult your judgment.

01

Enterprise search & AI assistants

What they do well

Excellent at finding what's written down. If the answer exists in your documents, these tools will surface it faster than any human.

Where they stop

They can only search what exists. The workaround nobody documented, the dependency in someone's head, the process that actually runs, none of it is in the corpus, so none of it is in the answer.

What the fusion adds

We create the missing layer: structured discussions capture what was never written, cross-checked against systems, then search has something true to search.

02

People analytics & ONA

What they do well

Strong at measuring communication patterns at scale, who emails whom, meeting load, network centrality.

Where they stop

Volume is not value. Communication metadata can't tell you what a process is, who keeps it alive, or what breaks without them, and scoring people from metadata is exactly the surveillance employees rightly fear.

What the fusion adds

We map dependencies from consented conversations and system evidence, and we will not rank employees. Continuity, not surveillance.

03

SaaS management & attack-surface tools

What they do well

Very good at detection: spend, licences, external assets, exposed services. The technical inventory problem is largely solved.

Where they stop

Detection without ownership is just anxiety. These tools can't tell you why the tool exists, who depends on it, or whether retiring it breaks payroll.

What the fusion adds

We add the human layer: what people declare, what they depend on, and who owns each asset, detection fused with purpose.

04

Process mining

What they do well

Powerful where event logs exist: it reconstructs the real flow through ERP and ticketing systems with rigour.

Where they stop

Most of the company doesn't happen in logged systems. The spreadsheet, the phone call, the person who just knows, process mining is blind to all of it.

What the fusion adds

We cover the unlogged majority through discussions and declarations, and use system evidence where it exists, the two methods are complements, not rivals.

The wedge: what people said × what systems show = the contradiction that becomes the finding. Each category sees one side of the waterline. We map both.

Judge us against the artifact, not the positioning.

The claim card is the difference made tangible: statement, band, sources, contradiction.